Cross-functional model in the system of the integrated marketing communications of sanatorium services

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Doklady Bashkirskogo Universiteta. 2018. Volume 3. No. 6. pp. 665-669.

Authors

Musin U. R.*
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia
Fazylova M. V.
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia

Abstract

In article the questions of development of cross-functional marketing model for the sanatorium organizations allowing to consider results of assessment of requirements of a segment on classification types of a sanatorium product and the directions of functional specialization of responsible persons of each department are considered.

Keywords

  • marketing
  • sanatorium service
  • cross-functional model
  • the integrated marketing communications
  • marketing
  • sanatorium service
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