The competitive ability of the university in modern conditions

Doklady Bashkirskogo Universiteta. 2021. Volume 6. No. 5. pp. 346-350.

DOI: https://doi.org/10.33184/dokbsu-2021.5.9

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This article analyzes the need for Russian universities to compete for consumers of educational services in modern conditions. Today there are many universities of different directions, levels, forms of ownership, therefore, competition for applicants, highly qualified teachers, sources of funding, and established relations with employers is inevitable. The article highlights the most significant aspects of competitive advantages, identifies possible ways to improve activities to improve the competitiveness of universities and greater efficiency of their activities.