Lexical aspect of female gender in economy (on the material of English language magazines)

Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 4. pp. 101-110.

DOI: https://doi.org/10.33184/dokbsu-2025.4.12

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The purpose of this article is to study and analyze the lexical means used in modern English-language magazines to form the image of a woman in the economic sphere. The identified lexical features indicate the professional qualities and corresponding status of a woman, as well as the influence of social and cultural factors on the perception of a woman in business and economics. A count of frequent lexical means was made, revealing both negative and positive attitudes towards the female image in this sphere. The study was conducted on the material of authentic magazines: “Entrepreneur”, “The Guardian”, “BBC”.