Hybridity of motorsport media discourse: sport, technology, human
Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 4. pp. 73-82.
Authors
Abstract
The present study focuses on the hybrid nature of motorsport media discourse texts, which combine elements of sports, technical, and anthropological discourses. During the analysis, the methods of discursive analysis were used, with the help of which it was possible to determine the dominant discourse in motorsport media discourse. The research material was 30 publications about Formula 1 in specialized magazines in Russian and English on the websites Motorsport.com, Championat.com,
F1Technical.net. The linguistic markers of each of the three elements of the motorsport media discourse are identified and characterized. A comparative discourse analysis of the presented texts was carried out to identify the frequency and functions of discourse markers in various genres.
Keywords
- медиадискурс
- технический дискурс
- спортивный дискурс
- антропологический дискурс
- автоспорт