Nomination mechanisms in modern English-language educational discourse

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Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 4. pp. 83-89.

Authors

Turlova E. V.*
Orenburg State University

Abstract

The article analyzes the mechanisms of language nomination based on the material of a hybrid form of discursive space – educational and advertising discourse. This type of institutional discourse is described as borderline, including features of educational discourse with clear intersperses of an advertising or marketing component. The research material was a sample of titles, as well as advertising descriptions of English-language teaching aids for teaching English at various levels, posted on websites or in catalogs of foreign publishers. The main linguistic mechanisms of nomination are highlighted and described: affixation, conversion, metaphor.

Keywords

  • учебный дискурс
  • англоязычные учебники
  • механизмы номинации
  • словообразование
  • метафора
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