Лексический аспект женского образа в экономике (на материале англоязычных журналов)

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Доклады Башкирского университета. 2025. Том 10. № 4. С. 101-110.

Авторы

Белова Е. В.*
Уфимский университет науки и технологий, Стерлитамакский филиал
Болотова Е. В.
Уфимский университет науки и технологий, Стерлитамакский филиал

Абстракт

Цель данной статьи состоит в изучении и анализе лексических средств, используемых в современных англоязычных журналах для формирования образа женщины в экономической сфере. Выявленные лексические особенности указывают на профессиональные качества и соответствующий статус женщины, а также влияние социальных и культурных факторов на восприятие женщины в бизнесе и экономике. Проведен подсчет частотных лексических средств, вскрывающих как негативное, так и положительное отношение к женскому образу в данной сфере. Исследование проведено на материале аутентичных журналов: “Entrepreneur”, “The Guardian”, “BBC”.

Ключевые слова

  • image
  • woman
  • economy
  • lexical means
  • English language magazines

Литература

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Lexical aspect of female gender in economy (on the material of English language magazines)

Authors

Belova E. V.*
Sterlitamak Branch of Ufa University of Science and Technology
Bolotova E. V.
Sterlitamak Branch of Ufa University of Science and Technology

Abstract

The purpose of this article is to study and analyze the lexical means used in modern English-language magazines to form the image of a woman in the economic sphere. The identified lexical features indicate the professional qualities and corresponding status of a woman, as well as the influence of social and cultural factors on the perception of a woman in business and economics. A count of frequent lexical means was made, revealing both negative and positive attitudes towards the female image in this sphere. The study was conducted on the material of authentic magazines: “Entrepreneur”, “The Guardian”, “BBC”.

Keywords

  • образ
  • женщина
  • экономика
  • лексические средства
  • англоязычные журналы
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