Features of the functions in the field of sales and marketing in achieving the objectives of the company in the B2B market
Doklady Bashkirskogo Universiteta. 2017. Volume 2. No. 2. pp. 233-240.
Authors
Agzamova L. R.*
Bashkir State University; Fast Business Help
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia; 10 Vrachebny, str III, 125367 Moscow, Russia
*E-mail: li_ra@bk.ru
Miloserdov P. V.
Fast Business Help
10 Vrachebny, str III, 125367 Moscow, Russia
Abstract
Achieving business activities in the B2B market is determined by the success of certain functions from market research to complete the transaction and evaluate the results.
Keywords
- company
- customer focus
- marketing
- sales cycle