Comment with ’evaluation’ as an instrument of verbal impact and manipulation in the Internet-communication

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Doklady Bashkirskogo Universiteta. 2018. Volume 3. No. 2. pp. 222-225.

Authors

Peshkova N. P.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

The paper considers ’evaluation’ as a response typical to “internal counter texts” of addressees in the processes of comprehension of any text-types and as a specific feature of comments in the Internet-communication. Some peculiarities of ’evaluation’ revealed in the internet-comments are discussed. The author suggests the interpretation of the ’evaluation’ as an instrument of verbal impact and manipulation directed to the language consciousness of the Internet-communication participants.

Keywords

  • evaluation
  • “internal counter text” method
  • verbal impact
  • manipulation
  • language consciousness
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