Peculiarities of the use of euphemisms in the English advertising discourse

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Doklady Bashkirskogo Universiteta. 2019. Volume 4. No. 3. pp. 303-307.

Authors

Galimova A. V.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

In modern English advertising discourse euphemia represents a hidden influence on the audience. On the basis of the analysis of English advertising texts, it is shown that the degree of impact of euphemisms on the consumer audience depends on the variability of the euphemism phenomenon.

Keywords

  • euphemism
  • advertising discourse
  • politeness
  • advertising text
  • translation
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