Prospects for the development of the tourism industry in Ufa

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Doklady Bashkirskogo Universiteta. 2021. Volume 6. No. 2. pp. 83-87.

Authors

Ibragimova Z. F.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
Khamadeeva Z. A.
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

The article considers the tourist potential of Ufa. The capital of the republic is the most attractive city in the republic due to its natural and recreational, historical and cultural potential. In the modern world, holding world and international events in cities and regions provides recognition, helps attract investors, businesses, and as a result, the city develops its own face, image, and brand.

Keywords

  • tourist attractiveness of the city
  • tourist potential
  • strategy of tourism development
  • capital
  • business tourism
  • event tourism
  • cultural and educational tourism
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