Analysis of English slogans’ multilayered structure in the context of commercial and political advertising
Doklady Bashkirskogo Universiteta. 2021. Volume 6. No. 3. pp. 211-214.
Authors
Iakina I. I.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
*E-mail: 982525@mail.ru
Abstract
The analysis of English slogans’ multilayered structure in the context of commercial and political advertising is considered at three levels of cultural associations’ penetration.
Keywords
- slogan
- field of commercial advertising
- political advertising
- archetype
- symbol