Implementation of the strategy of manipulative influence in media-medical discourse (based on doctors’ blogs of different languages)

Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 1. pp. 73-81.

DOI: https://doi.org/10.33184/dokbsu-2025.1.8

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Medical discourse is being transformed into medical media, characterized by a high degree of mediatization and active involvement of a wide audience. We conducted an analysis of strategies and tactics of manipulative influence in the medical blogs of the Russian-speaking, English-speaking and Arabic-speaking segments of social networks. social networks. The results demonstrate that the tactics of rhetorical questions and generalizations enhance the invasive effect and are universal, which, in our opinion, is related to the institutionality of medical discourse.